• Home
  • Skills
  • Past Experience
  • Contact
Menu

UX Caroline

Improving user experiences since 2011
  • Home
  • Skills
  • Past Experience
  • Contact
×

A heatmap of my homepage. See? People scroll past the giant full screen image because they want to see more content!

Users Scroll.

Caroline Garner September 13, 2016

Yep, people definitely scroll. Look at yourself when you're exploring a new site on your phone. Do you scroll to read more, or do you leave immediately?

The concept of "the fold" gets me every time, especially working with people who create lots of advertisements.

Sure, there are some situations where people go to a site, stay for 2 seconds, and leave immediately. But that's not because users don't know to scroll, it's because they're not interested in the content. Have you ever clicked on a link, just to be brought to a page you weren't expecting? You probably left immediately without scrolling.

But when people care about the content, they scroll. It's become a very natural gesture for mobile, just like how websites are usually viewed in Portrait more than Landscape. So don't worry about trying to get all your content above the fold. There's no way all that content is going to fit on a tiny screen (...except maybe on an iPhone 6 or 7 Plus).

The good news? This holds true for desktop as well. I see it all the time in Hotjar. Sure, it's pretty rare people for everyone to make it to your footer, but it's usually because they either have no interest in the content and leave, or because they've found what they're looking for and have gone to another page.

The key takeaway is this. Don't be scared of making your users scroll. Just make sure the content you want them to see really stands out. Give them a reason to scroll.

Tags scrolling, content strategy, mobile, desktop

Search Posts

 

Featured Posts

Summary Block
This is example content. Double-click here and select a page to feature its content. Learn more
Featured
May 14, 2025
Cursus Amet
May 14, 2025
May 14, 2025
May 7, 2025
Pellentesque Risus Ridiculus
May 7, 2025
May 7, 2025
Apr 30, 2025
Porta
Apr 30, 2025
Apr 30, 2025
Apr 23, 2025
Etiam Ultricies
Apr 23, 2025
Apr 23, 2025
Apr 16, 2025
Vulputate Commodo Ligula
Apr 16, 2025
Apr 16, 2025
Apr 9, 2025
Elit Condimentum
Apr 9, 2025
Apr 9, 2025
Apr 2, 2025
Aenean eu leo Quam
Apr 2, 2025
Apr 2, 2025
Mar 26, 2025
Cursus Amet
Mar 26, 2025
Mar 26, 2025
Mar 19, 2025
Pellentesque Risus Ridiculus
Mar 19, 2025
Mar 19, 2025
Mar 12, 2025
Porta
Mar 12, 2025
Mar 12, 2025

©UX Caroline 2025. All rights reserved. | Looking for Charles’ portfolio?